Oracle
A global team, with a clear focus.
To create great experiences.
Oracle Data Cloud (ODC) is about providing the advertising industry with powerful marketing tools whilst avoiding the use of personal data. ODC uses a form of scanning and categorising the internet using probabilistic algorithms, to derive contextual understanding of all forms of media.
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The role was as the UX Lead for EMEA, covering a wide range of international projects. The nature and size of Oracle enabled global teams to thrive and gave my team the leverage to research broadly and build great user experiences.
Highlights
Global design
Due to the size of Oracle, product design and research continued around the clock. I had the ability to travel and meet users in both the US and UK.
A new look and feel
A close tie in with brand and marketing allowed the team to drive the new design language "Redwood" across everything digital.
Global research
Due to the nature of the product, businesses welcomed us into their offices to help support the development cycle and research helping us to address the market.
Simplicity
Under the hood the layers of data and translations to build programmatic campaigns were complex. Our rule, at all times, simplify and meet expectations.
Drivers / KPIs
A combination of GA data, Heap, Hotjar, Optimal Workshop and others allowed us to set targets for engagement or drop off within each journey.
Intuitive tools
Describing cause and effect within the software interactions was handled mostly through the design. Feedback was shown clearly and in real time.