AXA Health

Building an award winning European centre of excellence for design systems and research practices

AXA Health, are all about Feelgood Health – finding simple, enjoyable ways to increase happiness in life, supporting people everyday. The UX team's aim is to understand needs of our core user groups and evolve our services towards providing this wellbeing goal.

Every user is at the core of AXA's business plans and their needs are apparent across almost every area of product, marketing and strategy. My role was to work on multiple projects, giving leadership to a team of like minded professionals and deliver excellent digital services and experiences. The outcome within12 months of developing our principals and goals were recognition, awards and the ability to go to summits and speak about our achievements.

AXA Health received multiple awards in late 2025, including the "private medical insurance provider" and "customer satisfaction" awards from The Telegraph.

Highlights

Design Systems

The development of a foundational design system and 3 branches for individual products was build for rapid testing and development.

The Telegraph Awards

AXA Health was recognized as the top private medical insurance provider and received an award for customer satisfaction in the 2025 report.

Accessibility Principals

Partnering with the University of Cambridge supported out data sets and knowledge. Accessibility research recruitment is set at 1/4 of all users we speak to.

Creative freedom

We understand each others skill sets so overlapping and teaching becomes natural. Experimentation and creative breakouts become essential to deliver great design.

Product focus

Dev mode and playground in Figma become a natural forum for front end development. Notes and tagging designs allow for simple interpretation and creation.

Research and data

A broad range of research methods are offered to product owners and delivery teams. This allows for the right research to be delivered at the right moment.

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