Calero Product Design Lead
Calero is a global leading Financial Management Platform and Service organisation.
My role is to build a team and a future for Calero’s continued growth. We are using new tools and advanced workflows ath mean 3 person teams are doing the work of a traditional 30 person team. All the while we ensure compliance and accessibility standards are met and tested software is reliable and user ready.
01
Research and development of AI Agentic user flows and testing.
02
Team mentorship with The University of Cambridge, Computer Science Labs.
03
Design to Code using Cursor and Figma MCP Server.
04
A improved user testing culture. Accessibility testing and WCAG compliant / VPAT delivery.
AXA Head of Research and Design
Every user is at the core of AXA's business plans and their needs are apparent across almost every area of product, marketing and strategy. My role was to work on multiple projects, giving leadership to a team of like minded professionals and deliver excellent digital services and experiences. The outcome within 12 months of developing our principals and goals were recognition, awards and the ability to go to summits and speak about our achievements.AXA Health received multiple awards in late 2025, including the "private medical insurance provider" and "customer satisfaction" awards from The Telegraph.
01
Mobile First, health and insurance applications.
02
Team mentorship with The University of Cambridge, Faculty of Engineering and University of Arts London.
03
Onsite research stations set up in collaboration with Nuffield Healthcare.
04
Accessibility roadshows and simulation tasks.
Oracle UX Lead
Oracle Data Cloud (ODC) is about providing the advertising industry with powerful marketing tools whilst avoiding the use of personal data. ODC uses a form of scanning and categorising the internet using probabilistic algorithms, to derive contextual understanding of all forms of media.
The role was as the UX Lead for EMEA, covering a wide range of international projects. The nature and size of Oracle enabled global teams to thrive and gave my team the leverage to research broadly and build great user experiences.
01
Redwood Design System, deployed across Oracle.
02
VPL for Contextual Intelligent Advertising.
03
Internal workshops for customer engagement and sales teams.
04
Leading the Global Cloud Research Operations.
Aviva Lead / Product Design Consultant
Investment marketing and innovation awards 2019
There was a requirement for Aviva Investors to update their web presence and micro-sites to present new services and comply with the FCA (Financial Conduct Authority). My teams response, an award-winning, audience-responsive global website, with user experience at its heart, alongside dramatically streamlined internal processes.
01
Creation of the New Aviva Investors Global Site.
02
Persona defined user journeys with IA testing.
03
Workshop leadership and collaboration - Digital Garage.
04
Dynamic content / responsive design.
Toyota UX Lead Consultant
From a UX and creative standpoint, Toyota UK required a complete digital transformation, with photography, bespoke illustration, simple design and a benefit-led copy style. This work is now implemented across Toyota Europe, and a driving force behind a lot of online marketing decisions for Toyota globally. The push to update the website and overall experience was delivered through research of both the Toyota business groups and their customer base. Almost a decade later the information architecture and design language is still being used successfully.
01
A UK project that changed Toyota’s entire European digital estate.
02
Behavioral understanding communicated in a design language actoss the entire CX
03
Collaborateive user workshops scheduled regularly alongside testing.
04
Interactive journeys to help users customise new cars and payment plans.
Ministry of Justice UX Lead Consultant
Taking on and transforming the courtroom, legal documents and evidence handling.
With over 70,000 employees working in more than 1,000 buildings across the UK, the MOJ and CPS departments need fast, modern technology they can rely on. Central to this is courtroom technology, secure document and evidence storage for sharing in the modern courtroom.
The project included investigation of departments, legal experts and judges. We needed to outline user flows and the current limitations they faced.
01
Research across multiple Crown Court sites in the UK.
02
Experimental courtroom testing or the new document and evidence platform.
03
Government Digital Service Group collaboration.
04
Recorded testing and interview strategy.
HP Head of Design EMEA
A place for creative excellence. Working with a great brand and some amazing partners.
Hewlett Packard Enterprise was led the way with cloud technology, the strength of the brand with the combination of some fantastic creative designers allowed us to expand our operation and support HP teams across Europe.
Not only did the work lead the way to new user experience focused strategies but it also fostered trust within the business around what could be achieved.
01
Advertising and sporting partnerships.
02
Behavioral understanding communicated in a design language actoss the entire CX
03
Collaborateive user workshops scheduled regularly alongside testing.
04
European online presence.
